March 9, 2011

Logan Leger was one of four entrepreneurs, and the only college student from Louisiana, chosen to represent Baton Rouge in StartupBus, a nationwide entrepreneurial road trip to Austin.

Leger is a junior majoring in computer engineering with a minor in math. He co-owns NewAperio, a mobile app company; is a contributing writer for the Daily Reveille; and is a member of the Stephenson Entrepreneur Institute’s Fellow Program.

“I’m really excited to represent LSU and Baton Rouge,” said Leger. “This event represents the entrepreneurial environment and atmosphere that we have in Baton Rouge.”

“Logan is a great addition to the group of entrepreneurs we chose to put on the bus,” said Terry Jones, executive director, Regional Innovation Organization, or RIO.  The RIO is responsible for the development and acceleration of innovation and entrepreneurism in the Baton Rouge region. “It is great to have Logan as a representative of LSU and the Baton Rouge region.”

Groups from six different destinations across the United States will meet in Austin for the South by Southwest festival, where the top teams will present their ideas in hopes of receiving funding.

The Baton Rouge team has developed, a socially integrated, goal visioning site that helps users map out goals, stay accountable to those goals and get their friends involved in making the process. is a collaborative networking application that allows goal-setters to increase the likelihood of accomplishing their goals by sharing them with others.

“I’m working with an awesome team of people,” added Leger. “I’m excited to see what idea we can turn into reality.”

Leger is actively tweeting about the event as well as blogging for the Daily Reveille. Follow Leger at on Twitter or read his blog at

Baton Rouge StartupBus entrepreneurs will gather on March 9 at 6:30 p.m. at Embassy Suites on Constitution Ave. for a party. Both the Miami and New York buses will be in Baton Rouge – the only city in the country where two buses will be in the same place. The public is invited to attend and show support for the entrepreneurs. The free event is made possible by RIO and its sponsors including: Embassy Suites, Raising Canes, Louisiana Business Technology Center, Louisiana Technology Park, Kean Miller and Digital Monitoring Solutions.

“StartupBus represents a great way to show the country that LSU and Baton Rouge have awesome talent and that Baton Rouge is a great place to start a business,” said Leger. “I’m honored to have been chosen.”

For more information about the Baton Rouge entrepreneurs participating, visit

“I’m looking forward to seeing Logan’s contribution to the bus,” said Jones. “He’ll have a major impact on any team that he’s a part of.”

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